New product introductions for low-income consumers in emerging markets
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2019
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-019-00648-8